Bing webmaster tools allow you to submit your website to Bing’s website crawler, monitor its performance and perform a whole lot of other functions. It works just like Google Search Console. In some areas, it offers better service than Google’s console.
When it comes to search engines, Google no doubt is the king. But Bing is a worthy but somewhat underrated competitor. Bing is owned and operated by Microsoft Corp. In search engines’ ranking, it ranks next to Google. It generates around 6 billion searches every month. It has the potential to divert considerable traffic to your website. Therefore, businesses have started taking Bing as a viable alternative to Google. In some regions, Yahoo’s search results are also being powered by Bing. In this article, we will talk about various tools that are being offered by Bing’s webmaster for enhancing your website’s rank on Bing’s search results.
What functions Bing webmaster tools performs?
You can expect the following functions from the webmaster’s tool.
It keeps a check on the threats to your website from hacking and other malware.
1.) You can find out how many pages are indexed by Bing.
2.) You can know how many links are pointing to your website.
3.) To remove crawler access issues.
4.) It provides details detailed information on the keywords relevant to your website and your ranking in the search results.
Let us now look at some key features and tools being provided by Bing webmaster tools.
Submitting your website:
Before you begin maintaining your website and viewing any data, you need to add and verify your website. After logging in, the webmaster enters your URL and click the ADD button. You will then be asked to submit some basic information and sitemap. After that, the option of “Verify Now” will appear. This verification can be done in any of the following three options:
- XML verification
- Meta tag verification and
- DNS verification.
After you are done with the verification, you can have access to the site’s dashboard from the My Sites page. The dashboard provides you with an overview of your most recent activity. It shows you the sitemaps you have submitted, your top-ranking organic search keyword, your top inbound links and a small drop-down menu of the URL diagnostic tools. You can click on any of these sections to get a more comprehensive and detailed data.
In case you have a large website and you hope that Bing crawls and indexes all the pages you can request it crawl a specific URL or URLs. You can submit URLs in one go. This tool is especially designed to share those URLs which have not been indexed or where you have made a change.
Bing can extract a lot of information from your website and all without your permission. You can customize the crawl pattern of Bing. You can restrict the Bing bot to visit or not visit your website at a specific time.
Just like Google, Bing also rates the inbound links as a top-ranking factor. You should, therefore, be very wary of the quality and quantity of your links. You can get an overview of the number of links directing towards your website and you can also use a chart to know if you are gaining or losing the links.
It is another very powerful tool of Bing’s webmaster which you can use to your advantage and optimize your website. This tool can analyze data and generate reports with the purpose of monitoring your site’s performance and boost its ranking. You can gain insightful knowledge about page traffic, keywords, crawl data, and SEO reports. Through these reports, you can get a very fair idea about the health and performance of your website. You can also export these reports in Excel format and share them with your co-workers and concerned persons.
Bing’s webmaster lets you control which URL parameters its crawlers should ignore and not visit. This feature should be used with caution, lest you end up ignoring pages that Bing should have crawled.
Similar to Google’s site links, Bing has deep links. It shows links that show beneath the top-ranked search results, linking directly to various landing pages of the site. They are generated automatically based on what Bing considers to be most important you can, however, control which pages should not be deep linked. Initially, these pages will be blocked for 90 days, but this can be extended manually.
Bing generates a snapshot of the page being indexed and showed it in the search results. The Page Preview feature in the webmaster allows you to see this snapshot. You cannot control which image to be shown as the snapshot and which not, but you can request to refresh the image and/or get it blocked from the search results. Sometimes the page preview image shows content that has become obsolete, so it needs to be refreshed. The refresh or block request may take 24 hours to take effect.
This is another useful feature of the webmaster. You can request Bing to remove any untrustworthy links pointing towards your website. So, any spammy, unnatural and low-quality links can be removed easily. There is no limit of links you can disavow, though they will still appear and be counted in the inbound links counting tool.
With this, you can see recommendations to help follow the best SEO practices. You can click on any SEO suggestion to see what you are doing wrong, how to rectify it and you also get to know the pages which are not SEO friendly.
Bing webmaster tool has all the above features plus a whole lot more than we haven’t discussed because of limited space. It has all the tools and techniques that you can follow to make your webpage Bing SEO friendly.